TikTok, with billions of monthly active users worldwide, is enlisted as one of the top social media platforms in the world. It helps businesses showcase their influence rapidly to a large audience.
A variety of ad formats, 3-second to 30-minute video duration, transforming filters, a huge library of soundtrack, and many other features have made TikTok the ideal platform to market services or products. This is the reason that more business owners are planning to invest in TikTok marketing.
A March 2024 report revealed that more than seven million small businesses, based in the US, are on TikTok. This huge number of businesses on TikTok indicates its importance as a marketing channel for businesses.
Do you also want to expand your businesses on TikTok, but are worried about how to make things possible? Fret not, and join us in this comprehensive guide to learn how to showcase your business’s influence through TikTok!
Why choose TikTok for business expansion?
Before starting a business marketing strategy on TikTok, let’s have a look at the facts about why you should invest in TikTok marketing:
1. A gateway to billions of users
In 2024, A total of 2.05 billion users registered on TikTok worldwide. Establishing your presence on TikTok means presenting yourself to billions of people worldwide. As TikTok is popular globally, and available in 154 countries with 75 different languages, it can also help you target an audience from specific regions or countries.
2. Social proof
Today, social media has gained importance to such an extent that businesses with social proof are considered the most trusted names in the market. So, creating your presence on TikTok can help your customers understand that you are a reliable source to choose over others. To leave a better influence, try to establish your presence on other renowned social media channels as well.
3. Chances to become an influencer
TikTok is a platform that does not only help you attract your targeted audience, but unlocks the chances to become an influencer. Many creators and business owners look for TikTok accounts with a reasonable fan following from particular communities to collaborate with and market their content or services.
4. TikTok shop feature
TikTok provides businesses with a shop feature, allowing them to sell their products directly on TikTok shop, without having a separate website or eCommerce store. This feature has reduced the efforts of struggling with conversions. Businesses just need to create a compelling listing, showcasing products clearly to attract users’ attention.
5. Free to use platform
Last but not least! TikTok is free to use. You can sign up to TikTok without paying anything. Besides this, it allows users to upload plenty of content free of cost. However, businesses need to pay only when they run advertising campaigns on TikTok. The cost of advertising depends on the ad format and duration of how long you want to run the campaign.
Expert tips to expand your business on TikTok
You may have ample ideas of how TikTok can expand your business or audience. Let’s explore the expert marketing tips now that will surely help you become an influential business account on TikTok, leading to the enhancement of your business revenue:
1. Create a TikTok business account
Start with creating a TikTok business account. If you do not have set up an account yet, follow the given simple steps to create a TikTok business account:
- Open the TikTok app and log in to your account
- Tap Profile to go to your profile Homepage
- Tap the Menu icon then tap Settings and Privacy.
- Now, tap Account, and click Switch to Business Account.
- Select a Category that best describes you
- Tap Next to complete the process
2. Optimize your TikTok profile
After creating your account, the very next step is to optimize your account. Add a clear username and profile picture first. It is recommended to use your business name and logo as your TikTok account’s username and profile picture.
Then add a short bio that better describes your business. Never forget to add relevant keywords and hashtags to your bio. Add your business URL and a call-to-action button, encouraging users to take action.
3. Understand your targeted audience
Once you complete your profile setup and optimization, the very next step is to understand your audience, before posting content. It is necessary to learn in what regions your products are highly demanded, what type of content your audience likes to interact with, and when they mostly become online and show engagement. All these factors can help you showcase your content to a large community. Consequently, you will get more TikTok followers and likes on your profile.
4. Follow trends on TikTok
Today social media is all about trends and TikTok is not exceptional in this case. Several topics, sounds, and filters are on trends on social media. Participating in trending content can help creators and businesses get better reach.
You must also follow trends to get better outcomes. You need to research and find out what is trending in your targeted audience. Follow these trends accurately to maximize the benefits.
5. Leverage influencer marketing
Influencer marketing is a modern marketing technique on social media that helps businesses get instant recognition from their targeted audience. Find the most renowned profiles on TikTok that are famous among your targeted communities. Collaborate with them and create compelling content that will encourage people to visit your profile.
6. Run TikTok advertisements
Take advantage of the TikTok advertisement option as it can help you get better reach quickly. Select the best ad format that you think can resonate better with your business and run ads by setting the right demographics.
7. Post at the right time
Social media experts recommend posting at the right time, as it helps creators and businesses get better exposure. Follow the study of social media marketing experts to find out the best time for you.
You can also follow your competitors’ schedules. Moreover, you can go through your TikTok account’s analytics to find the time when most people show interactions with your posts. It will help you create a more optimized content strategy that will surely help you increase your TikTok views and other engagements.
Conclusion
Indeed, TikTok has become one of the leading social media platforms. It provides creators and businesses a vibrant stage to showcase their talent, services, and products to a large audience worldwide. But remember that only those TikTok accounts become more influential profiles that follow proper marketing strategies consistently. The given strategic approaches, when followed properly, can help businesses expand themselves on TikTok.
Author’s Bio
Zeeshan Ali
Hi there! I’m Zeeshan Ali, a content writer with years of experience in the social media and tech domains. My knack for storytelling has earned smiles from clients across the globe. When not decoding the intricacies of social media dynamics, you’ll find me lost in the pages of a captivating book.