While innumerable marketing and networking strategies are available today, distributing business cards remains a favorite among business owners. Business cards make it easier for people to remember your company and create a great first impression!
According to statistics, around 27 million business cards are printed every day in the USA alone!
If you want to know some great business card trends that will help to take your company to greater heights, then this think piece will definitely help!
1. Use black
You probably think that using black on business cards is a bad idea, but this year, black is the latest trend! Not only does it make your cards look more stylish and premium, but it also shifts the trend away from traditional, white-colored business cards.
For example, if you have a law firm that is targeted at premium clients, use minimalist designs with a black background. You can experiment with both: matte & glossy appearance.
Black exudes a feeling of mystery and innovation, which makes the recipient of your card instantly attracted to your products and services.
2. Put headshots
Headshots today are not just reserved for performance auditions! If you truly want to make heads turn in a room, distribute cards that contain a headshot of you. This type of card will work best in industries like real estate, law, fine arts, and beauty.
However, you can customize your headshot the way you want to, irrespective of the type of business you own.
The biggest advantage of this kind of card is that it creates familiarity with your customers and shows them that your business is much more than what you sell. However, don’t DIY at home; get one clicked by a professional.
3. Insert handmade illustrations
For businesses where you need to be more creative, it’s always a good idea to insert handmade illustrations. For example, if you offer drawing lessons to children, add a cute sketch from your present student. These illustrations make the card look more personal, which appeals to a lot of people.
If you don’t have a sketch or doodle ready, you can always write the contents of the business card yourself and get it printed by a professional. The aim is to make the card look as personalized as possible by adding a touch of creativity and fun!
4. Make it interactive
Unless your card is interactive or can stand out among other cards, you won’t be able to strike a chord with your audience.
For example, if you’ve opened a gym and you want a wider client base, make a business card that shows a flabby person’s belly. When the recipient pulls back the flap of the belly, it displays the contents of your business. Moreover, it gives the impression of a person losing their belly fat!
Or, if you have a bakery, insert a pop-up of a cupcake or a pastry. Remember, every unique experience that a person has with your card is one more potential customer!
5. Go digital
Today, digitalization is everywhere, and if you fail to keep up with it, you’re bound to fail. You can either get a customized metal-based card that contains a QR code or insert an NFC chip inside the card.
When the receiver taps the card against their smartphone, they will be redirected to your company website or any other platform that you wish.
The biggest advantage of metal cards is that you can fit endless amounts of information that won’t be possible in the case of conventional paper-based cards.
6. Add benefits
If you feel that simply distributing cards won’t be enough, you can always add in a benefit or two!
For example, if you own a food joint or restaurant, you can add a special coupon that allows 10% off on the receiver’s first food order. This coupon offer can be embedded within a QR code or hidden under a scratch strip.
Or you can also add a BOGO offer if the receiver of your card refers your business to their friends or family. A coupon or offer-embedded cards can instantly make your products look more attractive, thereby increasing customer engagement.
Conclusion
These are a few of the important business card trends that you must put into use this year. However, don’t forget to add your brand colors or a catchy logo that displays your company’s vision and values. Ultimately, your cards should look and feel unforgettable to your customers!